Hearn builds on record of success with latest endeavor; the next evolution from the founder of Alani Nu, FIT by Katy and Onyx + Rose.
LOUISVILLE, Ky., Dec. 11, 2023 /PRNewswire/ — The business that started Katy Hearn’s multi-billion dollar empire, a fitness and coaching app called FIT by Katy, is heading into its biggest evolution yet. With the new brand, Sesh Fitness App, Hearn looks to push the business beyond her, and pivot to focusing on the 450K+ women whose lives the eponymous app has helped change over the last decade.
FIT by Katy, the virtual fitness and personal training app that gained popularity through its highly anticipated 8-week challenges, is relaunching and taking its industry-leading programming and nutritional support to a more community-centered space.
Hearn has a track record of understanding what it takes to build communities, beginning on social media, where she engages daily with her 1.7 Million followers. She is also the founder of the health and wellness brand Alani Nu, which recently collaborated with Kim Kardashian on a signature flavor, and has a valuation of more than $3 billion from JP Morgan Chase & Co. Hearn’s popularity has earned her a passionate fan base that she has drawn from to launch her family of brands.
Launched in 2015, the FIT by Katy app was Hearn’s first entrepreneurial venture and allowed her to share her expertise with her community of social media followers. Since then, the app has grown exponentially thanks to its unique, one-on-one virtual coaching and its highly-engaged ‘fitness family’ who offer each other accountability, support and guidance. Hearn built and fostered the growth of a proven system – adding more coaches as the app’s popularity grew, – that leads to longer-term, sustainable results, unlike what you’ll see from the vast majority of