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Lifelong health journey boosts fitness sector

Members take a Pilates class at a Pure yoga studio at Jing”an Kerry Center in Shanghai in October. [Photo/China Daily]

Lululemon/Pure store in Shanghai taps into China’s workout craze

Climbing the curved stairway at Shanghai’s Jing’an Kerry Center, Lululemon’s largest site in the Asia-Pacific region, a fitness studio on the third floor suddenly comes into view.

It is the brainchild of a recent innovation jointly developed by Pure Group and Lululemon, offering small-sized group classes including Tai Chi yoga, Pilates, rings and more than 20 kinds of self-developed yoga and fitness classes.

At the new 400-square-meter location, which consists of two classrooms, consumers can reserve sessions online and sign in automatically by scanning codes on their phones upon arrival.

At the door, clean towels and training apparel are ready for pick-up.

The store is decorated in earth tones, mud red and green, with flowing lines, round corners and curves creating a lively and fluid atmosphere. At the reception desk, its food and beverage brand Nood Food is available at a minibar to diversify edible and potable offerings for members.

During the venue’s opening ceremony, Jane Jiang, managing director of Pure China, said, “The store has redefined advanced athletic scenes and a premium sports community — a gateway to seek expansion and development in China’s fitness market — through collaborating with Lululemon in creating better training experiences and bringing well-being to more people.”

The small-sized studio was unveiled on the 10th anniversary of operating on the Chinese mainland for Pure Group, which has yoga and fitness studios in markets including Hong Kong, Beijing, Shanghai, Singapore and New York.

“Our presence has proven to have massive potential for high-end fitness studios that prioritize experiences and easy payment methods,” said Jiang, citing the recent ups and downs of the fitness sector across the

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Keeping It Cultural: Fitness Finds A Beat With Ethiopia’s Dance Heritage | The Reporter

The music blasts loudly, energizing attendees. Lively rhythms fill the room as enthusiastic participants in athletic wear move to the beat. The pulsating beat of traditional Ethiopian tunes has locals dancing up a sweat at Ethio Eskista Fitness centers across Addis Ababa. Traditional tunes in various Ethiopian languages play continuously, changing rhythmically.

‘Eskista fitness’ – the name coined for this innovative exercise trend in Addis Ababa.

As the beats shift, so do the moves—it’s neither customary dance nor modern workout, but a fusion of both. The budding trend has combined traditional dancing moves with sport techniques, incorporating moves from all ethnic groups in Ethiopia within this context.

Founder Efrem Mekonnen discovered a winning formula: blending classic cultural dances with modern exercise routines to music everyone loves.

“When traditional Ethiopian dance is blended with scientific physical exercise, it greatly helps to alleviate mental stress. When people listen to music they know well and do physical exercise at the same time, they become highly energized to do so passionately,” says Efrem Mekonnen, founder of Ethio Eskista Fitness.

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This hybrid “Eskista fitness” trend is even attracting pre-wedding crowds looking to stay in shape for the big day. Beyond packages for brides and grooms, the centers also offer children’s programs and dietary guidance.

After working as a dancer and choreographer for 14 years, Efrem established the center initially in Adama town five years ago. But two years ago, he expanded to Addis Ababa, having witnessed high demand.

Currently, Ethio Eskista fitness center has three branches in Addis Ababa around Piassa, Bole, and CMC area. Over 500 men and women are enrolled in Eskista sport.

The CMC branch charges 3,500 birr per month, while the Adama branch is 1,000 birr per month. The price is higher for the Addis Ababa branches mainly

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Join Planet Fitness now for $1 down, and then $10 a month and cancel anytime through May 10

HAMPTON, N.H., May 2, 2023 /PRNewswire/ — Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, invites everyone to kickstart their physical and mental wellness journey with a special limited-time offer*. This May, there’s no better time to embrace your Big Fitness Energy™ and boost your overall health than by working out at Planet Fitness during National Physical Fitness Month. Now through May 10, new members can join Planet Fitness for $1 down and only $10 a month (cancel anytime). Find the nearest club or join online here.

A recent consumer survey commissioned by Planet Fitness** found that 92 percent of Americans who exercise are more likely to report a mental health boost. Additional findings include:

  • Prioritize Mental Health. Nearly 88 percent of Americans who feel their mental health is worse today than it was three years ago are actively trying to make improvements, like eating healthy and exercising regularly. Meanwhile, 95 percent of gym members are more likely to feel improved mental health than those who don’t belong to a gym.
  • Eliminate the Stress. Americans who work out when stressed report it takes, on average, 16 minutes into their workout to feel the first signs of stress relief.

“National Physical Fitness Month is the perfect time to focus on your health and get moving in Planet Fitness’ Judgement Free Zone®,” said Jamie Medeiros, Chief Brand Officer at Planet Fitness. “Planet Fitness provides members with a wide selection of state-of-the-art fitness equipment and 2,400 plus clubs where they can comfortably exercise and boost their overall energy to start and stick with a fitness

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