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Pet tech boom: biometrics and AI gain favour among cat and dog owners

From biometric ID to predictive diagnostics, AI is helping pet owners and veterinarians improve the quality of life of our burgeoning population of dogs and cats.

Anyone who’s noted the increased numbers of dog walkers in their neighbourhood will know that the Covid-19 crisis unleashed a pet ownership boom. Millions acquired four-footed companions to help them through the stresses of home isolation.

The People’s Dispensary for Sick Animals found that 36% of all current UK owners of dogs, cats and rabbits acquired their pets after March 2020, indicating that 4.1 million dogs and 3.7 million cats have been homed since the onset of the pandemic. 

Pet population rises synced with other digital dependencies heightened by lockdown. Our use of connected technology helped to manage routine but essential aspects of daily life, from grocery delivery to virtual medical check-ups. And as more pet food was added to online shopping baskets, it became clear that a new generation of pet parents looked to tech for care and support for new furry family members.

The burgeoning pet tech market has, in turn, fuelled the need to leverage on-demand cloud-based artificial intelligence (AI) resources to power pet care platforms for use by owners and veterinarians alike.

The market is projected to be worth $22bn by 2028, with a very healthy compound annual growth rate of 23.2% over the forecast period. Increasing demand for remote monitoring and tracking of pets, plus technology for securing pets against theft and accidental loss, is driving growth in the global pet tech market.

The trend is underwritten by pet owners’ continued propensity to see their pets as investments in personal and familial wellbeing. As a result, they are now willing to spend more money on their pets’ medical care and fitness, as well as aids to their pets’ mental

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